Ever changing consumer preferences, such as health concerns, convenience, and a desire for variety in food and beverage offerings, are key drivers for food and beverages producers to continuously adapt and renew their product protfolio. Innovation is key to sustain and growth your current market positions.

More often innovation starts with consumer understanding: search for relevant, consumer insights that fit the brand and/or company. Based on these insights new concepts can be developed into ready-to-market products. In order to keep the necessary innovation chain running smoothly numerous conditions should be met, not in the last place the availability of R&D excellence. NIZO food research can play a (dominant) role here, and step in your innovation proces depending on your needs:

• Concept fine-tuning, preliminary feasibility (lab) trials
• Ingredient development/selection and application
• (New) technology development
• Process development 
• Product development
• Safety and efficacy testing (incl. health claim substantiation)
• Production of market samples

NIZO food research helps to speed up your innovations, that will inevitably realize your targets for growth.